ProAlign® Sales Territory Alignment Software

Superior Software for Creating Better Performing Sales Territories

Built on ESRI ArcGIS ® mapping technology, the world’s number one mapping software, ProAlign Desktop offers a robust portfolio of analytical, database and mapping features for the sales manager or sales operations analyst.

No other sales territory management solution gives you this level of functionality.

  • Establish and maintain multiple territory hierarchies
  • Use the ProAlign Optimizer with sophisticated algorithms to automatically equalize territories based on revenue potential, workload, number of customers or other balancing variable
  • Experiment with tradeoffs between territory balance and geographic compactness of territories
  • Show optimal territory centers or build territories around existing sales representatives
  • Define territories by drive distance or geographic radius to better control time and travel costs

ProAlign Desktop Details

With ProAlign, you can map company locations, sales people, customers, prospects and any other data relevant to your sales organization. You can re-align existing territories or make new ones. ProAlign’s key functions will help you work productively and get the results you expect.

Step-by-Step Sales Territory Alignment

A dashboard style interface provides a step-by-step alignment process and access to maps, tables and graphs of your territory data and balancing variables. You can select and edit data in any view as you perform different alignment scenarios.

Multiple Views of Sales Territories

You can specify multiple levels of hierarchy in your sales organization such as territories, regions and districts. ProAlign provides aggregated summaries of your data at each hierarchy. You also have four views of your territory data: maps, bar charts, territory grid, and your underlying databases. Make a change in one view and the others automatically update.

Sales Territory Software Built on Leading Mapping Platform

ProAlign is the only territory alignment solution built on ESRI ArcGIS, the leading geographic mapping software in the world. ArcGIS provides the tools to map and visualize customer and territory data, and ProAlign allows sales managers to quickly and easily create, align and realign sales territories.

Align or Optimize Sales Territories

ProAlign’s optional territory optimizer automatically creates balanced territories for you. You can choose to optimize territories by geographic size or the number of territories.

Automatic optimization not only saves hours of time, it ensures territories are optimally balanced. It also provides a tool for rapidly testing alternative sales coverage scenarios without impacting current alignments or deploying actual resources, saving you time and money.

ProAlign can recommend how many territories you need or can optimize across a specific number of territories that you want. Other key optimizer features include:

  • Specify territories or accounts to remain untouched, or optimize individual territories
  • Show optimal territory center locations, and allow static or floating territory centers to minimize travel
  • Choose to balance on "shape" (i.e. compact size) or criteria (such a sales, workload or number of customers), or balance on a weighting somewhere in between
  • Add constraints to limit territory size

Learn more about sales territory optimization.

Two New Add-ins

ProAlign 3.0 offers industry-first functionality that can help you optimize and fine-tune your territories. Check out these two new reporting add-ons that help you better allocate your sales resources.

Territory Performance vs. Opportunity Report

he Territory Performance vs. Opportunity Report shows at a glance how territories or sales people are performing in relation to the market opportunity within the territory. Designed in a classic “magic quadrant”, each territory is placed in one of the quadrants: high performance/high opportunity, high performance/low opportunity, low performance/high opportunity, or low performance/low opportunity. This information will help you make critical decisions about how to best allocate your sales resources to territories.

View Report

Travel Distance Summary Report

This simple yet highly relevant report compares the travel distances for each sales person within their territory. Taking into account number of sales calls, total and average distances traveled, and an aggregate index score for each sales person, you can see the level of travel burden across your sales force, and make moves to affect travel time and travel costs. View Report


Expertise Behind the Tool

While we believe our software is superior to any other on the market, you can also benefit from working with our analysts to help you efficiently and effectively complete your territory alignment using ProAlign.

Because territory alignment is something we perform on a daily basis, when you work with ProAlign you gain more than just a software solution. You gain access to highly skilled analysts and sales management experts who are committed to your success.

Balanced sales territories perform better. Call (888) MAP-SOLUTIONS (888-627-7658) or


Proalign graph

See ProAlign's benefits


ProAlign's grid displays territory data

ProAlign Add-ins

performanceThe Territory Performance vs. Opportunity Report shows at a glance how territories or sales people are performing in relation to the market opportunity within the territory. View Report

driveThe Travel Distance Summary Report compares the travel distances for each sales person within their territory. View Report

Customer Quote

"ProAlign's dedication, expertise, and support helped us complete a major sales force realignment on a very tight schedule. We would not have achieved the same results without them on our team."

Tom Blue, National Sales Manager - Milwaukee Electric Tool Corp